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Thursday, 3 September 2020

Maruti Suzuki - India's Largest Auto-car Manufacturer - A Competitive Position Analysis Report 2019 by Rupom Hazarika

Thursday, September 03, 2020 0

A Report by Rupom Hazarika, MBA(Finance & Marketing) dated August 21, 2020.



Memo

To: Mr Kenichi Ayukawa, CEO, Maruti Suzuki

From: Rupom Hazarika

Subject: Executive Summary: Maruti Suzuki Competitive Position Analysis



Industry Analysis

For many consecutive years, Maruti Suzuki India Limited has been the largest passenger car manufacturer and seller in India. [1][2] Recently, it has sold 1,729,826 passenger cars, which is around 51% market share of of the Indian passenger car market in 2019, while its nearest competitor Hyundai India could sold 545,243 passenger cars, which is 16% of the market share.[3] Thus, there is a large gap between the Maruti Suzuki and its competitor which made it as the dominant player in the Indian automobile industry. Maruti Suzuki specifically competes within the passenger vehicles segment in automobile industry. Its main competitors include several foreign as well as domestic manufacturing companies. It sits within various strategic groups encompassing commercial vehicles, off road vehicles, such as Mahindra & Mahindra is known for SUVs. However, Maruti Suzuki enjoys quite a sizable market share nearly half due to its scale and affordability, and long experience.


A Porter’s Five Forces analysis [Exhibit 2] further solidified this reasoning.

Automobile industry, especially in passenger car segment, is a very competitive sector in India with many reputed foreign brands like Toyota, Hyundai and strong domestic brands with legacy like Tata Motors, Mahindra & Mahindra. Though threat of entry is less as it requires huge capital investment and industry know-how, but with innovations like Electric car and AI powered self-driven car, the threat of new entrants like highly VC funded Start Ups can’t be ignored. Buyers have quite bargaining power as there are many competing manufacturers, but often it is passed by using strategy of product differentiation. Over all, the intensity of rivalry among competing brands is high as the switching cost for customer is very low.



Environmental Analysis: [Exhibit 1]

When we analyse the environment for automobile industry, of which Maruti Suzuki is a part, the demographic trend shows that India is a lucrative market where there is a strong emerging workforce joining each year in building India’s fast growing economy. Thus, the middle class is ever growing and their purchasing power too with increasing disposable income to spend with. With political will and economic support, the Make in India campaign launched by PM Narendra Modi is boosting India to develop as new manufacturing hub in Asia, thus creating more opportunities and privileges for the automobile manufacturing for the global companies too in India. The relaxation in FDIs in different sectors of the economy is creating a wide efficient window and confidence for both large direct and indirect investments.

But there are further challenges. Recently, several regulatory changes like environment safety regulations from BS IV to BS VI is forcing companies to close down early plants and set up new plants and equipments to meet the standard [5], thus creating pressuring in the balance sheet. Moreover, innovation pressure from electric vehicles and IoT(Internet of Things) are mounting on to adopt new technology, because of which the traditional car manufactures may lose their respective several competitive advantages in the fields.


Competitor Analysis and Positioning [Exhibit 3] [7]

Further analysis of competitive forces reveals that Maruti Suzuki is in the dominant position cherishing the majority of the market share. Its next competitor Hyundai India is giving a tough competition trying to capture market share of Maruti Suzuki. Maruti Suzuki had a history as central government as its shareholder, thus enjoyed its advantage in growing its company to this position of today. Though, government divested its stake, it still enjoys the early captured market share. The pricing strategy, affordability, its established wide distribution system, Japanese technology advantage and its legacy driven brand positioning among the customers makes it the largest passenger car selling and manufacturing company in India.


Firm Capability Analysis [Exhibit 4] [4]

As a company with all its core values is looking to be the first mover, fast, flexible, innovative, wide networking and partnership, and customer obsessed, Maruti Suzuki is on the right path and winning side today, with all its strong capabilities.

The company is also leading the automobile market because of its firm capability of an established Distribution system network, which is well aligned with local enthusiastic entrepreneurial talents having a better understanding of local markets and customers.





Addendum


Exhibit 1: Environmental Analysis: [5] [6]







Exhibit 2: Porter's Five Forces Analysis:



Exhibit 3: KEY COMPETITORS BY REVENUE (Sales): [3]





Exhibit 4: Capability Analysis [9] [10]


COMPANY CORE VALUES (as mentioned on the official website) [4]

1. CUSTOMER OBSESSION
2. FAST, FLEXIBLE & FIRST MOVER
3. INNOVATION AND CREATIVITY
4. NETWORKING AND PARTNERSHIP
5. OPENNESS AND LEARNING







References

[1] Company Annual Report 2019-20. Maruti Suzuki Offial Website. https://www.marutisuzuki.com/corporate/investors/company-reports

[2] Maruti Suzuki. Wikipedia. Retrieved August 18, 2020 from https://en.wikipedia.org/wiki/Maruti_Suzuki

[3] “Top gainers and losers in passenger vehicle segment in FY19”. Economic Times: ET Auto.com
https://auto.economictimes.indiatimes.com/news/passenger-vehicle/cars/top-gainers-and-losers-in-passenger-vehicle-segment-in-fy19/68780700

[4] Maruti Suzuki – Official Website. Retrieved August 18, 2020 from https://www.marutisuzuki.com/

[5] "BS VI: What it means for the auto industry". Forbes India
https://www.forbesindia.com/article/auto-special/bs-vi-what-it-means-for-the-auto-industry/58551/1

[6] "Demographics of India". Wikipedia. Retrieved August 18, 2020 from
https://en.wikipedia.org/wiki/Demographics_of_India

[7] "FY2020 car sales in India: An analysis". AUTOCAR India
https://www.autocarindia.com/car-news/slowdown-gives-indias-auto-industry-the-blues-in-fy2020-417121

[8] Mushtaq, Babar. “A Study on Impact of Sales on Financial Performance of Maruti Suzuki India Limited". ResearchGate. Retrieved August 19, 2020 from
https://www.researchgate.net/publication/276394788_A_Study_on_Impact_of_Sales_on_Financial_Performance_of_Maruti_Suzuki_India_Limited

[9] "Suzuki drives India’s car manufacturing story". BusinessLine - The Hindu https://www.thehindubusinessline.com/specials/auto-focus/suzuki-drives-indias-car-manufacturing-story/article9532545.ece

[10] Salwan, Prashant. “Creating Competitive Advantage: Maruti Suzuki India Ltd”. Retrieved August 20, 2020 from
https://www.thecasecentre.org/educators/products/view?id=153388



Download PDF Report file link: CLICK HERE



Disclaimer: This is an independent report created by the author of this article on 21st August, 2020, and was submitted as a part of Assignment to a Coursera course by University of Virginia, Darden School of Business. For any use of the analysis report, the users are asked to perform required due diligence.
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Saturday, 18 April 2020

Top 10 Companies by Market Capitalization listed in BSE Bombay Stock Exchange in April 2020

Saturday, April 18, 2020 0



Top 10 Companies listed in BSE Bombay Stock Exchange by Market Capitalization as on 17th April, 2020 are as follows -

RANK SECURITY NAME MARKET CAPITALIZATION in (Rs. Crores)
1 RELIANCE INDUSTRIES LTD. ₹ 776,595.26 Cr
2 TATA CONSULTANCY SERVICES LTD. ₹ 677,980.87 Cr
3 HINDUSTAN UNILEVER LTD. ₹ 516,196.27 Cr
4 HDFC Bank Ltd ₹ 499,198.40 Cr
5 HOUSING DEVELOPMENT FINANCE CORP.LTD. ₹ 291,053.28 Cr
6 BHARTI AIRTEL LTD. ₹ 274,005.37 Cr
7 INFOSYS LTD. ₹ 268,018.40 Cr
8 ICICI BANK LTD. ₹ 243,350.46 Cr
9 ITC LTD. ₹ 231,216.87 Cr
10 KOTAK MAHINDRA BANK LTD. ₹ 226,972.43 Cr


Source( April 18, 2020):
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Monday, 28 October 2019

10 Reasons Why You Should Travel More Than Ever

Monday, October 28, 2019 0
  People remember their life with  moments, not days. Traveling is such an experience of beautiful memories. Traveling is a self discovery experience of  realisation. Now a days, more people are daring to do adventurous travel. Digital Nomad is already a movement by now, where people not just travel with their hard earned money, but also building a fully-pledged lifestyle of nomad with spontaneous streams of living income.  Here are 10 motivational quotes to inspire you to visit to more places and  travel more often than ever before! 

 1. Go where you feel most alive.
Because, all good things are wild and free.

2. Travel.  Because money returns. Time does not.

3. The goal is to die with memories, not dreams.

4. Travel is never a matter of money, but of courage.

5. The further I go, the closer to me I get.

6. Traveling - it leaves you speechless,  then turns you into a storyteller.

7. Traveling is the only thing you buy that makes you richer.

8. Jobs fill your pocket, adventures fill your soul.

9. People forget years and remember moments.

10. Raise your hand if you don't know what you're doing  with your life and just want to travel. 😄

Thanks for reading the post. Will keep producing more such interesting and valuable posts in the future. Please, keep in touch with our blog NewAssamTimes as always. 😃  ~ by Rupom, Blogger. 
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Saturday, 28 September 2019

Understanding the Recent Slow Down in Indian Economy 2019: An Approach

Saturday, September 28, 2019 3




For the last few decades, India’s Economy is growing at an impressing robust growth rate since the liberalization in 1991. Its growth has been almost smooth since then, except the brief slowdown effect in 2008 because of the US Housing Crisis or the fall of Lehman Brothers. But again, it is facing another economic shock this year in 2019. Though Narendra Modi came into power with a promise to revive India’s economy with a double digit growth rate; however now, for many reasons, the economy is under immense pressure to blossom to its full potential.

The NDA government has brought many long expected economic reforms in Taxation, 100% FDIs in several sectors, Ease Of Doing Business, new StartUp India Policy etc. Despite all these good efforts, the economy is yet unable to uplift to a more prosperous growth rate, but instead it goes down into a more fearful depth of graveyard with a low growth record of the last 10 years which is merely 5%. If we further analyse this recent economic recession in India, we will find out as a result some of these factors as responsible for the slowdown:

1. Too many Structural Reforms at the same time:
As Modi promised to bring massive economic reforms back in his 2014 political campaign, his NDA govt till now already tabled several bills before the lawmakers and passed them as well with their unstoppable majority power in both the houses now. Some notable structural reforms are GST, RERA(Real Estate Regulatory Authority), IBC(Insolvency and Bankruptcy Code), Mergers of Public Sector Banks, Demonetisation, etc which definitely impacted on the growth rate.

2. NBFC Crisis:
The insolvency of the country’s largest NBFC enterprise IL&FS, it surely pushes a setback on the confidence of country’s several banks on credit credibility in letting out new loans. Thus, it led to a scenario of lacking of liquidity in the market as well as business.

3. Billionaire Credit Defaulters:
India has recently witnessed many cases of credit and tax defaulters who ultimately fled away the country. Billionaire defaulters like Vijay Mallya and Nirav Modi are worth to be mentioned here. It certainly had a negative impact on mindset of creditors, investors and on the diehard optimists too to a certain bit. These tax defaulters affected on the Balance Sheet of country’s large banks. As a result, the banks closed their hands and it led to a Credit Contraction in the economy.

4. Slowdown in Automobile Sector:
The Automobile sector is already facing a price of slowdown in demand among the consumers; they have been again asked and challenged by the Finance Ministry to adopt new technology to transfer to renewable energy consumption from fossil fuels. Several tax-benefits have been introduced in the budget to attract new players in electric vehicles from abroad as well. It has become a new challenge for Indian automobile manufacturing companies as they had already invested so much in the fossil fuel driven vehicles. They simply can’t afford to close it down and investment another lumpsum into a new technology. But, however, the transition is inevitable as the whole world is bound to accept the challenge of Climate Change. Moreover, the government is standardizing from BS-IV to BS-VI by 2020, where Bharat Stage-VI is the new Environmental Standard that has been setup for the Automobile Sector from 2020. The industry is already worried about their large unsold inventories that were produced for BS-IV.

5. Adaptation of GST:
Although GST, Goods and Service Tax, was a much needed reform for the economy, but it’s fruits are yet to be cherished, as the economy is just coming out from the grip of several uncertainties that have been especially faced by numerous SMEs(Small-to-Medium Enterprises). Businesses at all level bore the cost in adopting this new tax regime.

6. Demonetisation:
Without a dispute, demonetization was legitimate as an action against the Black Money in India, but it also hugely impacted on the liquidity in the economy. SMEs faced difficulties in their daily transactions and remuneration to employees.

Other worth mentioning factors are as follows -
i. FII pulled out money in Billions from the stock market.
ii. Slowdown in growth of Manufacturing Sector and Agriculture as well.
iii. Merger of Public Sector Banks.

Many experts and industrialists, such as Mohandas Pai, Chairman of Manipal Global Education, are of the opinion that the central government is bringing so many Structural Reforms at the same time, and the country is yet to come out from the shadow of Demonetisation and GST Reform. There is also a negative sentiment in the market because of the NBFC crisis, Credit contraction due to big Credit Defaulters, external factors like volatility of Oil Prices and Currency exchange rate. The economy is, right now, not ready to bear any further major Structural Reform, though Land and Labour two major reforms as suggested by economists are yet on the line to be brought up.

At this crucial time, the government needs to take a measure which does have an immediate effect to change completely the direction and discourse in the market and economy as a whole. Otherwise, it won’t be that easy to comeout from the death graveyard soon. To achieve the dream of a 5 Trillion Dollar Economy by 2025, India will have to wait for another more years. And we can’t afford that! Rightly, our Finance Ministry has taken a bold and pragmatic step by cutting the Corporate Tax rate from 30% to 25% down. As expected, the market also responded quite positively as evidenced in the enthusiastic rise in Sensex and Nifty after the tax-cut news. This is also the once-in-a-life time for the government to sell out many of its stake in the debt ridden public sector companies to the private risk takers.

To conclude this, as Kiran Mazumdar-Shaw, Chairperson of Biocon, has suggested, a multi-pronged approach strategy is required to be taken by the government to hit at several targets simultaneously instead of a sequential one which already caused severe damages on the economy of India. Also, the industries and its players are to be allowed and expected to play their parts freely and fully. Perhaps, a less “Tax Terrorism” and faith of the government on wealth creators will help in gaining the confidence and obviously what is called “the animal spirit” to boost the economy towards a robust double digit growth!
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Location: Khankar Gaon, India

Saturday, 27 October 2018

"The Peaceful Warrior(2006)" Movie Review: A Beautiful Experience

Saturday, October 27, 2018 0

Yesterday, I was wondering what to watch as the next film. Then, I searched on Google "movies about life meaning" and I found this movie " The Peaceful Warrior(2006)" directed by Victor Salva.

At night, I started to watch the movie. The beginning part was quite interesting as there were lots of surprises, mysteries and meanings. The more I watched the movie, the more I was thrilled, inspired and moved by the storyline. There was lot to learn from  conversational dialogues between the two important characters of the movie ___ Socrates and Dan.

Here, some of the messages that I was able to gather from "The Peaceful Warrior" :

1) Life is a mystery, don't waste your energy finding the meaning of the puzzle.
2) Happiness is not about reaching the destiny or achieving the goal, but it is the journey.
3) Nothing is permanent in life, change is the way. So, don't afraid to loose anything.
4) There are no ordinary moments.
5) Present is the most important moment of life; it is neither the past nor the future.
6) A Warrior does not give up what he loves, he finds the love in what he does.

So, these are my lessons from the movie. Overall, it was a good experience of watching a life journey in the money. I highly recommend this movie "The Peaceful Warrior"  to watch.
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Hotel: A Booming Industry of the New Millennium

Saturday, October 27, 2018 0

Hotel Industry comes under the vast umbrella of Hospitality Industry and also of Service Industry. It is also one of the fastest growing industry along with the Tourism Industry. This industry is labour-intensive industry as a result it employs a large number of people. A significant amount is produced by this industry to the over all GDP of any country in the world.

Hotel Industry is both a necessity as well as luxury-driven industry. With the increase  in movement of people from one place to another in both within the country as well as overseas, temporary accommodation is a new demand for this new millennium. Also, with the improvement of living standard of people even in developing countries, the comfort and luxury has become new commodities to look after by the people. The Hotel Industry also offers flexibility in the form of various choices of hotels with different purchasing powers for the hotel guests or customers. There are budget hotels, mid-scale hotels as well as five-star deluxe hotels. 

Hospitality, the soul of Hotel Industry, is not a new concept but has been practised since ancient time as a part of culture in human civilisation. Now, it is more commercialised with  professional standard.
A delicious Food and Beverage menu and ultra-comfort Accommodation are two major attractions of a hotel along with other facilities provided.
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Types of People: An Analytical Approach

Saturday, October 27, 2018 0

It's very difficult to categorise people into various types because people are found of having qualities which often override and collapse to each other in such classification. However, I am trying to categorise people or human beings with the help of experience and my limited knowledge that I have acquired in the course of life. Haha... so, lets begin.

1. Light-minded:
Often people of this category are easy-going and they live in the present moment. They hardly bother about their future. They do not take part in deep-thoughtful conversations. They have nothing much queries or curiosity to occupy their minds. They are content and confident with their limited world of worldly pleasures and little beautiful moments of life. Perhaps, that's why they seems to be more happy than the other type.

2. Deep-thoughtful:
They take almost every things and moments of life with an attachment of personal thoughts and own feelings. Perhaps, because they try to find a meaning and soul out of it. Since they have lot of queries to be solved and more curiosity to know more, they rarely feel content. They are not so confident enough because they know that they still need to know many things in life, and their knowledge and understanding is very little and limited which can also be  contradicted in future. Because of such things occupying their mind, they enjoy life a less in literal sense than the previous type. But these people can feel the spiritual  experience and pleasure of contentment with the acquirement of each new wisdom in life because other dedication towards curiosity.

This is my a little effort to have look on human life and its varieties. Absolutely, human life is more complex. But we can start our understanding of life by having a simple and small approach like this. This is such an approach. After this, we can go towards more deep into the meaning of life and human behaviour.
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16 Best Quotes about Life

Saturday, October 27, 2018 0

Those who takes life as an experience and a book to study, they have many words and things to talk about life and also ask and discuss about life. Life is not just a party to cherish, not just a edible item, but also a mystery and spiritual experience to feel it. Here are some of the 16 best thoughtful quotes that I found about life :

1. The future belongs to those
who believe in the beauty of their dreams.
~ Eleanor Roosevelt

2. Follow your dreams,
they know the way.

3. A strong, positive self-image is
the best possible preparation for success.
~ Joyce Brothers

4. A goal without a plan is just a wish.
~ Antoine de Saint-Exupery

5. The good life is one
inspired by love and
guided by knowledge.

6. I have found that
if you love life,
life will love you back.
~ Arthur Rubinstein

7. The best way to pay for a lovely moment is to enjoy it.
~ Richard Bach

8. Every child is an artist.
The problem is how to remain
an artist once he grows up.
~ Pablo Picasso

9. Life is 10% what happens to you
and 90% how you react to it.
~ Charles R. Swindoll

10. If you judge people,
you have no time
to love them.

11. A flower does not think of
competing with the flower next to it.
It just blossoms.

12. Some people feel the rain,
others just get wet.
~ Roger Miller

13. There is one happiness in this life,
to love and be loved.
~ George Sand

14. Do not dwell in the past,
do not dream of the future,
concentrate the mind on
the present moment.
~ Buddha

15. Stay close to anything that makes you smile.

16. THREE SIMPLE RULES IN LIFE:

(1)
If you don't go after what you want,
you'll never have it.

(2)
 If you do not ask,
the answer will
always be no.

(3)
If you do not step
forward, you
will always be in
the same place.
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Saturday, 20 October 2018

Best Luxury Hotels available in Guwahati

Saturday, October 20, 2018 0
Guwahati City, the Gateway of Northeast India, is growing very fast day by day which is also destined to be one of the Commercial Hub of Southeast Asia in near future. So, the pop-up of new luxurious hotels in the city is now a days a common trend here. Here is the list of some of best hotels in Guwahati of the Northeastern state Assam.

 1. Vivanta by Taj - 5 Star Hotel in Guwahati

Location: On GS Road, Khanapara
Website: https://vivanta.tajhotels.com/en-in/guwahati-assam/
Room Rate: Rs 9,856 /night (on Booking.com)
FACILITIES:
24-hour Business Centre
24-hour in-room dining
Fitness centrep
Outdoor Swimming pool
JIVA spa




2. Radisson Blu - 4 Star Hotel in Guwahati

Location: On NH 37, Gotanagar, Guwahati
Website: https://www.radissonblu.com/en/hotel-guwahati
Room Rate: Rs 10,239 /night
Facilities:
Fine Dining From Asia
Business Lounge
Fitness Center
Beauty Salon
Swimming Pool
Spa




3. Novotel Guwahati - 5 Star Hotel

Location: On GS Road, Dispur
Website: https://www.accorhotels.com/gb/hotel-9581-novotel-guwahati-gs-road/index.shtml
Room Rate: Rs 7,493 /night (on Booking.com)
Facilities:
Eccentric roof-top infinity swimming pool
Spa & 24/7 Fitness Centre
Multivarious dining options offering varied range of international cuisine
Chic poolside bar with an aura for an ideal starlit evening
Meeting venues with modern facilities to cater up to 250 guest




4. The Lily Hotel - 4 Star Hotel in Guwahati

Location: On GS Road Opp. Directorate Of Agriculture Office Khanapara, Six Mile, Guwahati
Website: https://www.thelilyhotel.com
Room Rate: Rs 5,976 /night (on MakeMyTrip.com)
Facilities:
Spa
Fitness Zone
Swimmimg pool
Club Lounge
Soveniour Shop
Banquet & Conference




5. Mayflower Hotel - 3 Star Hotel in Guwahati

Location: MLN Road, Pan Bazaar, Guwahati
Website: http://www.mayflowerhotel.in.net
Room Rates: Rs 3,449 /night (on MakeMyTrip.com)
Facilities:
Business Centre
High speed Wi-Fi Connectivity
24Hrs Room ServicesLED-HD TV
In-House Laundry
Safe Lockers in all RoomsLaptop on Demand
Money Exchange Facilities
Fruit Basket and Cookies
Mini Bar in All Rooms




6. Hotel Shoolin Grand

Location: On GS Road, near to the Assam Secretariat
Website:  http://shoolingrand.co.in
Room Rate: Rs 4,831 /night (on MakeMyTrip.com)
Facilities:
Conference Room
Banquet Hall
Spectrum Dine (Multi-cuisine Restaurant)
Iris Bar
Fully Equipped Gym
Unisex Salon & Spa
Baby Care Room
Swimming Pool
Roof-top Restaurant
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Friday, 1 December 2017

15 Reasons Why You Should Be Who You Truly Are !

Friday, December 01, 2017 0

       Due to many reasons like social constructs, social conventions, family pressure, economic constraints etc, we often forget who we really are. We are now bound with a life that we never expected. But yes, we can still change that. For that you need some really profound reasons to get inspired for taking bold and confident steps towards your life that you have been always dreaming. Here are some quotes about Why You Should Be Who You Really Are by some famous personalities:

1. “Be who you are and say what you feel, because those who mind don't matter, and those who matter don't mind.”
― Bernard M. Baruch


2. “You've gotta dance like there's nobody watching,
Love like you'll never be hurt,
Sing like there's nobody listening,
And live like it's heaven on earth.”
― William W. Purkey


3. “Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.”
― H. Jackson Brown Jr., P.S. I Love You


4. “Imperfection is beauty, madness is genius and it's better to be absolutely ridiculous than absolutely boring.”
― Marilyn Monroe


5. “No one can make you feel inferior without your consent.”
― Eleanor Roosevelt, This is My Story


6. “To live is the rarest thing in the world. Most people exist, that is all.”
― Oscar Wilde


7. “To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.”
― Ralph Waldo Emerson


8. “Be yourself; everyone else is already taken.”
― Oscar Wilde


9. “It is never too late to be what you might have been.”
― George Eliot


10. “There is no greater agony than bearing an untold story inside you.”
― Maya Angelou, I Know Why the Caged Bird Sings


11. “Life isn't about finding yourself. Life is about creating yourself.”
― George Bernard Shaw


12. “Sometimes people are beautiful.
Not in looks.
Not in what they say.
Just in what they are.”
― Markus Zusak, I Am the Messenger


13. “Do what you can, with what you have, where you are.”
― Theodore Roosevelt


14. “If you judge people, you have no time to love them.”
― Mother Teresa


15. “Folks are usually about as happy as they make their minds up to be.”
― Abraham Lincoln
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